I first visited Seattles Pike Place Fish market in the spring of 1995. I saw fishmongers throwing fish and shouting loudly, and customers were invited to be part of their fun. The scenes are deeply rooted in my memory. Until I read the book, Fish: A Remarkable Way to Boost Morale and Improved Results, I had no idea about the purpose of their actions and attitudes. Lundin, Paul, and Christensen (2000) used a story to describe that the extraordinary fish philosophy can be successfully applied to the process of organizational change. The authors listed four elements that are embedded in the fish philosophy, which are (1) Choose your attitude, (2) Play, (3) Make their day, and (4) Be present. In my opinion, these four powerful fundamentals are not only applicable to organizations, but are also suitable to deal with our daily life.The story told by the authors was about a dedicated manager, Mary Jane, who wanted to change the working environment and attitudes of the people on the third floor in the First Guarantee Company. The authors described the third floor as a “toxic energy dump.” The employees had a serious morale problem. One day, she visited the world famous Pike Place Fish market. The head fishmonger, Lonnie, inspired her with the four ground rules that made his place a well-known spot in the world. Mary Jane realized that the fish philosophy would help her get rid of her department's terrible reputation. All employees engaged in the change and sought for solutions. Finally, they formed four teams based on the four elements and implemented their proposed ideas.
