這是一本值得一讀的書,行銷的策略的確要針對人心矛盾的一面下手,才會有意想不到的收益。書內探討的幾家公司的確是善於利用"差異化"來贏得人們的忠誠,如APPLE、IKEA、SWATCH等公司。 (圖片取自博客來網路書店)
I was born in Chia-Yi, Taiwan. Got my BS, MA, and Ph. D. in the States. I love travelling because it sparks many potentials inside me and broadens my horizon.
